Brooke Andrus
Content ManagerContent from Brooke Andrus:
The Ops Leader’s Role in Building an Effective Remote-First Team
A retreat bonds a remote team for a weekend. Five firm leaders on the daily rhythms, channels and hiring habits that keep it connected after.
The Filter: How Great Admins Triage Their Firms Through Busy Season
When everything feels urgent, admins decide what reaches the owner. Eight firm leaders on sorting busy season into now, routed and what can wait.
More of What Matters
The firms furthest along with AI stopped counting hours saved. Six firm leaders on what they measure instead — and what they do with the room.
Trust but Verify
The accounting pros deepest into AI have the sharpest fears about it. Seven firm leaders on what they verify, what they won't automate, and why.
Time is Not Money
If AI makes the work faster, should clients pay less? Five firm leaders on why the hours were never the product — and how they price instead.
Building Fast, Living Slow
LiveCA's Chad Davis doesn't automate to go faster. He automates to protect the slow parts of life — and argues most firms get AI adoption backwards.
The Turtle and the Rocket
Jan Haugo teaches AI to accounting firms full time. She's still overwhelmed, says you will be too, and argues that's the wrong thing to try to fix.
From Bookkeeper to Advisor: The Unique Career Opportunity Hiding Inside Small Firms
Traditional bookkeeping is evolving, creating unique career opportunities within small accounting firms. Today, senior practitioners are transitioning from simple number-crunching to strategic advising, storytelling, and client consulting.
From Number Crunching to Number Coaching: Dissecting the Accounting Advisory Trend
By acting as storytellers, mentors, and concierge consultants, firm owners are helping clients solve complex problems and achieve long-term goals.
How Accounting Admin Leaders Shape the Entire Client Experience
By managing the client experience with empathy and organization, admin leaders turn routine interactions into lasting professional relationships.