Two Cents Magazine
Articles
Explore our collection of articles, insights, and expert perspectives designed to help accounting and bookkeeping firms work smarter, grow faster, and stay ahead of industry trends.
From Number Crunching to Number Coaching: Dissecting the Accounting Advisory Trend
By acting as storytellers, mentors, and concierge consultants, firm owners are helping clients solve complex problems and achieve long-term goals.
How Accounting Admin Leaders Shape the Entire Client Experience
By managing the client experience with empathy and organization, admin leaders routine interactions into lasting professional relationships.
Beyond Headcount: Why Small Is a Mindset, Not a Size
This article explores how firm owners prioritize deep client relationships, selective growth, and people-first cultures.
From Founder to Owner: Why You’ve Gotta Let Go to Level Up
This guide examines how successful owners overcome delegation hurdles by documenting processes, building systems, and extending trust to their teams.
Removing the Bottleneck: How Effective Ops Leaders Enable Firm Growth
Firm owners often unintentionally limit growth by acting as the primary bottleneck.
Tech With Intention: 7 Small Firms Putting Humans at the Center of Software
By being selective about software and prioritizing human relationships, these firms use technology to streamline operations without losing their personal touch.
Niches for Riches? Tackling the Tricky Small Firm Specialization Question
Common advice for small accounting firms suggests you must niche down to succeed, but the real-world path to specialization is rarely that simple.
Q&A with Stephanie Otero, CPA, AICPA Vice President – Small Firm Advocate
AICPA Vice President and Small Firm Advocate explores the unique challenges and opportunities for small CPA firms.
The Pricing Puzzle
Many small firm owners struggle with pricing, often starting too low and training clients to undervalue their expertise.
Captains and Crew
Tamra Helton is transforming the accounting industry by turning her bookkeeping firm, Tied Out Books, into a nautical adventure.
Growing His Own Way
Tyler Otto turned a side hustle into a million-dollar firm, but his biggest success was intentionally losing $340,000 in revenue.
The Pruning Paradox
Alisa McCabe achieved 20-40% annual growth at First Steps Financial by reducing her client list from nearly 100 down to 41.
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