Two Cents Magazine
Two Cents Magazine exists to celebrate, educate, and inspire bookkeeping, accounting, and tax professionals across North America. We publish new issues quarterly and make them available online free of charge.
The latest issue
Dig into our most recent issue, hot off the press. These pages are chock-full of rich stories and unique insights from real-life firm owners, leaders, and industry experts.
Almost everyone in accounting has at least tried AI, but few are leveraging it to the fullest. This issue looks at where the profession actually stands with AI—and what’s standing in the way of getting more out of it.
What’s inside this issue:
Articles
A library of select content from the magazine, plus a treasure trove of online-only features that dive deeper into the stories, topics, and insights covered in each issue.
From Bookkeeper to Advisor: The Unique Career Opportunity Hiding Inside Small Firms
Traditional bookkeeping is evolving, creating unique career opportunities within small accounting firms. Today, senior practitioners are transitioning from simple number-crunching to strategic advising, storytelling, and client consulting.
From Number Crunching to Number Coaching: Dissecting the Accounting Advisory Trend
By acting as storytellers, mentors, and concierge consultants, firm owners are helping clients solve complex problems and achieve long-term goals.
How Accounting Admin Leaders Shape the Entire Client Experience
By managing the client experience with empathy and organization, admin leaders turn routine interactions into lasting professional relationships.
Beyond Headcount: Why Small Is a Mindset, Not a Size
This article explores how firm owners prioritize deep client relationships, selective growth, and people-first cultures.
From Founder to Owner: Why You’ve Gotta Let Go to Level Up
This guide examines how successful owners overcome delegation hurdles by documenting processes, building systems, and extending trust to their teams.
Removing the Bottleneck: How Effective Ops Leaders Enable Firm Growth
Firm owners often unintentionally limit growth by acting as the primary bottleneck.
Tech With Intention: 7 Small Firms Putting Humans at the Center of Software
By being selective about software and prioritizing human relationships, these firms use technology to streamline operations without losing their personal touch.
Niches for Riches? Tackling the Tricky Small Firm Specialization Question
Common advice for small accounting firms suggests you must niche down to succeed, but the real-world path to specialization is rarely that simple.
Q&A with Stephanie Otero, CPA, AICPA Vice President – Small Firm Advocate
AICPA Vice President and Small Firm Advocate explores the unique challenges and opportunities for small CPA firms.
The Pricing Puzzle
Many small firm owners struggle with pricing, often starting too low and training clients to undervalue their expertise.
Captains and Crew
Tamra Helton is transforming the accounting industry by turning her bookkeeping firm, Tied Out Books, into a nautical adventure.
Growing His Own Way
Tyler Otto turned a side hustle into a million-dollar firm, but his biggest success was intentionally losing $340,000 in revenue.
Video Stories from the firm owners who chose their own way.
Watch the episodesNobody is championing small accounting firms. So we are.
Tens of thousands of accountants and bookkeepers left big firms to build something on their own terms. Then the spreadsheets stacked up. Five tools became seven. The “someday” list got longer every week. The practice management industry decided small firms were too small a problem to solve. Long before we made a magazine specifically for small and growing bookkeeping and accounting firms, we built a software platform specifically designed for their unique needs.
What we believe:
Small is a choice, not a stage you grow out of
The future belongs to firms that get organized
Independent firms deserve serious tools, not the entry-level tier
If nobody is building for small firms, we will
Soundbites from Issue #1
Read the first issueA sampling of quotes from our featured firm owners.
“Sometimes you don’t realize when something starts small and you’re the one doing all the work that you do actually have systems. As owners, we had to figure out how to get those systems on paper so that we could duplicate our work through another person who might not think just like we do.”
“If I hadn’t started my own firm, I don’t think I ever would have gotten back into horseback riding. Financially I wouldn’t have been able to afford it, and time-wise I would have been tied to a desk.”
“Even on my hardest days and my most frustrated points or just exhaustion, I love it. There is not a stitch in me that would think about going back to working for somebody else or giving this up.”
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