Two Cents Magazine
Two Cents Magazine exists to celebrate, educate, and inspire bookkeeping, accounting, and tax professionals across North America. We publish new issues quarterly and make them available online free of charge.
The latest issue
Dig into our most recent issue, hot off the press. These pages are chock-full of rich stories and unique insights from real-life firm owners, leaders, and industry experts.
Articles
A library of select content from the magazine, plus a treasure trove of online-only features that dive deeper into the stories, topics, and insights covered in each issue.
Q&A with Stephanie Otero, CPA, AICPA Vice President – Small Firm Advocate
AICPA Vice President and Small Firm Advocate explores the unique challenges and opportunities for small CPA firms.
The Pricing Puzzle
Many small firm owners struggle with pricing, often starting too low and training clients to undervalue their expertise.
Captains and Crew
Tamra Helton is transforming the accounting industry by turning her bookkeeping firm, Tied Out Books, into a nautical adventure.
Growing His Own Way
Tyler Otto turned a side hustle into a million-dollar firm, but his biggest success was intentionally losing $340,000 in revenue.
The Pruning Paradox
Alisa McCabe achieved 20-40% annual growth at First Steps Financial by reducing her client list from nearly 100 down to 41.
For Good
Melissa Miller Furgeson founded Bookkeeping for Good to provide mission-driven financial services to nonprofits and churches.
A New Reason to Build
Dave Kersting founded Capovario to help his mother retire, but her passing forced him to find a deeper purpose for his firm.
Making Her Own Door
After being passed over for promotions, Sarah Queale founded Synergy Tax & Business Solutions to create her own opportunities.
A Team that Built Itself
Laraine Hutcherson founded Strength in Numbers Co. to balance a career with the demands of raising children with disabilities.
Video Stories from the firm owners who chose their own way.
Watch the episodesNobody is championing small accounting firms. So we are.
Tens of thousands of accountants and bookkeepers left big firms to build something on their own terms. Then the spreadsheets stacked up. Five tools became seven. The “someday” list got longer every week. The practice management industry decided small firms were too small a problem to solve. Long before we made a magazine specifically for small and growing bookkeeping and accounting firms, we built a software platform specifically designed for their unique needs.
What we believe:
Small is a choice, not a stage you grow out of
The future belongs to firms that get organized
Independent firms deserve serious tools, not the entry-level tier
If nobody is building for small firms, we will
Soundbites from Issue #1
Read the first issueA sampling of quotes from our featured firm owners.
“Sometimes you don’t realize when something starts small and you’re the one doing all the work that you do actually have systems. As owners, we had to figure out how to get those systems on paper so that we could duplicate our work through another person who might not think just like we do.”
“If I hadn’t started my own firm, I don’t think I ever would have gotten back into horseback riding. Financially I wouldn’t have been able to afford it, and time-wise I would have been tied to a desk.”
“Even on my hardest days and my most frustrated points or just exhaustion, I love it. There is not a stitch in me that would think about going back to working for somebody else or giving this up.”
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